Mar 22

MacEvangelism and the Gospel

Tag: Culture, Mac vs PC, Missiondoug @ 7:43 pm

I have noted before that I expect my next computer to be a Mac. I think that’s probably the most rational decision for me. But one of the things that has slightly held me back from making the decision earlier has been some of the swivel-eyed enthusiasm evinced by some diehard fanbois. Despite this, most Mac users have been (or at least seemed) quite normal people.

Yet it has been impossible to speak to even a normal Mac user without them trying to persuade you of the benefits that will accrue if you, too, get a Mac. As far as I can see this is nearly universally true. Mac owners can’t seem to stop themselves evangelising for their technology, both its style and substance. In a technological world where fashion and style are also prized, this may sometimes come over as a bit overbearing, or even over-boring, but it hardly ever (fanboi zealots partially excluded) comes over as unnatural.

Compare this to efforts Christians make for evangelism properly so called. By comparison there seems to be something studied about it. The language is often borrowed and artificial, the ideas seem to be someone else’s, the phrases are often hackneyed and inexplicable. Moreover, people quickly learn to avoid the enthusiast for God. Now, no doubt, some of this is due to the fact that God is more demanding than a Mac. But it seems to me also to point to a certain way in which God-talk has become unnatural and often uncomfortable in our society. Evangelism for God needs programmes, encouragement, mission plans and college training.

Intriguingly, it seems to me that I can detect that same dichotomy in clergy and layperson alike. If they are Mac owners their enthusing about their computers is always more spontaneous and natural than their enthusing for God. And it nearly always begins with “Did you know you can do …?” or “Have you seen this?”

I suspect that sort of practical, results-oriented amazement was part and parcel of natural Christian evangelism in the first few centuries, aided (as Mac owners are today) by the sense of being something of a beleaguered minority. It was then, as it is today in many cultures, as appropriate and natural as Mac evangelism is in ours, even if most people remained pagans (or Windows users today).

None of this is intended to point a finger at any particular theological or technological stance. But it does leave me wondering whether the difficulties most Western Christians have with evangelism owes far more to the cultural waters we swim in, than to any theological weakness, or enthusiasm bypass in today’s churches.

4 Responses to “MacEvangelism and the Gospel”

  1. Nathan Stitt says:

    I enjoyed the analogy. It ties in nicely with a book I just read about the emerging church movement and how evangelism is viewed in some circles.

    I meant to ask earlier, is there much of a price difference between Macs and PCs in the UK? I know Macs are nearly double the price of an equivalent PC in the US.

  2. doug says:

    The price thing depends a bit who you ask. Generally I think the professional line is over-priced, but the consumer line is roughly equivalent. Finding reasonably like-for-like machines to compare is quite hard. Ad, of course, you can always get a cheaper PC, not least because the feature set is so variable, whereas Macs models follow a very limited set of variations.

  3. scott gray says:

    doug–

    when is the last time you or anyone you know has seriously or honestly said “did you know you can do …?” or “have you seen this?” about god? a concrete example of an experience that can be shared that might elicit the same type of feeling or response in another? the only thing that i’ve experienced that comes close is inviting someone to a rich liturgy, like christmas or triduum. or teaching teenagers to swing the censor. participatory traditions seem to be the only venue we have that’s similar. do you have any experiences outside of participating in traditions?

    peace–

    scott

  4. doug says:

    Indeed, I think that question was part of my point about where we are culturally compared to the first century.

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